Nature’s Playground is an oversized world created to showcase the natural ingredients of Kiehl’s products in a tangible and tactile way. Guests were invited to bounce through calendula fields, slide down a mountain of vitamin C, swing their way through fields of lavender, and enjoy several other sensory installations.
They were filled with nostalgia as they made their way through these playful activities, munched on reimagined classic kid snacks, and danced to throwback tunes, all while learning more about their skincare needs.
Creative Director: David Stark
Senior Designer: Kristen Hendrickson
Technical Designer: Tom Houston
Floral styling and photography: Susie Montagna