A fully immersive and interactive launch event to showcase Martha Stewart’s new craft paint line created in collaboration with Michael’s.
Entering through a whimsical house shaped entrance that cleverly displayed the full range of colours, guests were ushered into a clean, white world within. We then invited them to suit up and bring that world into life by using the many tools and products from the collection, exploring the endless possibilities for guests to customize their homes with colour.
Creative Director: David Stark
Senior Designer: Kristen Hendrickson
Technical Designer: Tom Houston
Floral styling and photography: Susie Montagna